IRENE DEEM CREATIVE SERVICES Specializing in Equestrian Sport, Food & Wine and Lifestyle

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For Blackberry and other non FLASH devices click HERE. Follow Me on Pinterest New! Private Label Wine and Chocolate!
RD NEVASKA, 3 time Arabian Natl Ch offered for sale

Irene Deem Creative Services Private Label Chocolate and Wine
My Own Labels
My Own Labels

RD Nevaska

THE WINE FOUNDRY The Wine Foundry FINALLY...ultra premium single label wine! We are so proud to be Brand Amabassadors for THE WINE FOUNDRY - we are repping them at the 2014 Scottsdale Arabian Horse Show Feb. 13 thru 23. If you are an Arabian horse business promoting your program or a local Scottsdale busines wanting to have a wine event during the show, you can buy directly from the website using the code ARABIAN to get our special discount! (All other breeds, please use EQUINE.) You can order one bottle at a time, by the case or barrel! We will be giving you more information in the next week on all the options for this program. We are super busy so be sure to RSVP and set up an appt with us at the show. Call Irene Deem to discuss 7007-486-9683


If you decide to have a wine event for your equestrian program, a good way to reach wine consumers in your area is through LOCALWINEEVENTS.COM - We cannot say enough about this great free service! We have used it several times and also happily paid for the upgrade to sell tickets and advertise. Here's a little info from CEO and Founder Eric Orange:

"We have close to 239,000 subscribers to The Juice, nearly 21,000 of them are designated 'Trade'. We get over 1300 new postings each week. Plus we have over 109,000 fans on Facebook. I started the site 14 years ago, after working 6 years for Paterno Imports (now Terlato Wines). I experienced firsthand the difficulty of letting people know about a dinner or tasting we had coming up. The idea was simple, if we put them all in ONE place, consumers can more easily find out what's happening in their neighborhood. We have had mentions in the press from NY Times, Wall St. Journal, Time Magazine, US News and World Report and virtually every major newspaper in the country."

The Wine Foundry

US Hanoverian President Edgar Schutte, who owns Rainbow Equus Meadows with his wife Susan, will donate two custom label wines from the Wine Foundry to the silent auction at the upcoming US Hanoverian meeting, with a $500 discount on 2 breedings. Edgar posted his announcement on FaceBook and received lots of requests for the labels. The individual stallion labels are available at name.html.) If you want to order one, down load your label, then go to Select "Custom Label" from the bottom menu, and select your wine. Follow instructions to upload your label, complete the payment process and you are done! These are wonderful wines with scores in the 90's - you won't be disappointed! Promoting with custom label wines is fun and there are endless possibilities for parties. And of course they are perfect for weddings! - Be sure to use the promo code EQUINE to receive 10% off orders under 6 bottles, 20% off orders more than 6 bottles, and 25% off on cases.

Equestrian sport is HOT. Ralph Lauren has launched a gorgeous fine jewelry line for equestrians. Mark Bellissimo and Donald Trump announced that they will host the first annual $100,000 Trump Invitational to benefit the 2013 FTI Consulting Great Charity Challenge presented by Fidelity InvestmentsĀ® (FTI GCC). Bruce Springsteen's and NYC Mayor Michael Bloomberg's daughters and Grace Kelly's granddaughter are among the world's celebrity jumping competitors recently publicized in Town & Country Magazine. Horse shows are great wine sales venues - the Houston Livestock Show includes a world class wine competition! Horses make great brands, as Budweiser, Gucci and Ralph Lauren branding shows - offering a wide range of lifestyles and price ranges. The $96 million Houston Rodeo is the highest selling ticket in the world for the month of March.


I have an extraordinary show jumping sponsorship offer from HITS (Horse Shows in the Sun) Desert Classic. HITS is looking for a winery sponsor for the Platinum Lounge of the VIP club for 2014. We will represent HITS at the North Coast Wine Industry Expo Dec. 5, 2013 at the Sonoma Fairgrounds. Contact Irene Deem if you are interested at 707-869-3751.

Deem Creative provides private label services for promoting and co branding in the world of equestrian sport! Visit our Wine & Chocolate page!

2012 was a spectacular year, we won the gold medal at the Sonoma Harvest Fair for our Cabernet Sauvignon and the harvest this year was spectacular, giving us high hopes for 2013! Cheers!


Davis Bynum Joe Rochioli, Jr and Joe Nugent
Congratulations to Maurice (Joe) Nugent on his new: Russian River Valley Grapes & Wine Movie - visit Photo Left taken Dec. 1 at first public showing at the Wells Fargo Center for the Arts. Web Design & Promotional Collateral by Deem Creative. What a privilege to work on this exciting project! Below: another great thrill in 2012 was winning a Gold Medal at the Sonoma Harvest Fair for my 2009 Cabernet Sauvignon! Thank you to aCURE eSTATE Vineyards for growing the magnificent grapes that account for the success of this wine!

Deem Gold Medal Sonoma Harvest Fair

Equestrian Event Planners: Click HERE for a free copy of "HORSE SHOW AUDIENCE DEVELOPMENT" by Irene Deem, published on

CA Ultimatum

Spectacular Arabian Show Horses National Quality:
CA Ultimatum

Mi Paraisa
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